Marketing (MKTG)

MKTG 340  Principles of Marketing  3(3-0)  

Analytical survey of problems encountered in distributing goods and services from a marketing-management approach with emphasis on the role of the consumer and the social responsibility of the marketer. (F, S)

MKTG 341  Sales Force Management  3(3-0)  

Managing a sales force including recruiting, selection, training, compensation, supervision, stimulation and sales planning. Computer simulation used to do forecasting, budgeting, territory allocation, sales analysis and control. Prerequisite: MKTG 340. (*)

MKTG 342  Promotional Strategy  3(3-0)  

Principles, concepts and problems involved in development and management of advertising, personal selling, public relations and sales promotion programs, activities in the global economy. Prerequisite: MKTG 340. (*)

MKTG 345  Retail Management  3(3-0)  

Issues in buying, maintaining inventory, displaying, designing store layouts, promoting, providing services and general merchandising of products for improving retail profitability. Prerequisite: MKTG 340. (*)

MKTG 348  Consumer Behavior  3(3-0)  

Survey of contributions of behavioral sciences to understanding and prediction of consumer behavior in the decision-making process. Prerequisite: MKTG 340. (*)

MKTG 388  Sports Industry Marketing  3(3-0)  

Introduce the various aspects of sports marketing, concentrating on the basic principles of sales, sponsorship, fan development, promotion, advertising and merchandising. Prerequisite: MKTG 340. (F) Repeatable (99).

MKTG 410  Social Media and E-Marketing  3(3-0)  

Detailed consideration of social media platforms and electronic marketing strategies. Planning executing, and monitoring online campaigns executed. Electronic Marketing theory discussed. Prerequisite: MKTG 340. (*)

MKTG 440  Marketing Research  3(3-0)  

Fundamental techniques. Practical experience in research methodology: planning an investigation, questionnaires, sampling, interpretation of results, report preparation. Prerequisite: MKTG 340 and BUSAD 265. (*)

MKTG 441  Marketing Strategies  3(3-0)  

Detailed consideration of process of formulating and implementing strategies in marketing. Major emphasis on markets, channels of distribution, and product analysis. Prerequisite: BUSAD 360 and MKTG 340 (*)

MKTG 475  International Marketing  3(3-0)  

Effects of culture, political and legal structures on marketing. Planning for international products, services, promotion, pricing, distribution and impact of trade groups. Prerequisite: MKTG 340. (*)

MKTG 490  Special Projects  (1-6 V)  

Special Projects. Prerequisite: MKTG 340 and permission of instructor. (*) Repeatable (6).

MKTG 491  Special Topics  (1-3 V)  

Special Topics. Prerequisite: MKTG 340 and permission of instructor. (*) Repeatable (6).

MKTG 495  Independent Study  (1-3 V)  

Independent Study. Prerequisite: MKTG 340 and permission of instructor. (*) Repeatable (6).

MKTG 498  Internship  (1-6 V)  

Supervised field work in selected business, social and governmental organizations; supplemented by written reports. Prerequisite: MKTG 340 and junior or senior standing in School of Business, and permission of internship coordinator. (*) Repeatable (6).

MKTG 501  Fundamentals of Marketing  1.5(1.5-0)  

This class prepares students in the conception, promotion, pricing and distribution of ideas, goods, and services from a marketing perspective. Prerequisite: Admission to MBA. (*)

MKTG 505  Principles of Marketing  3(3-0)  

Analytical survey of problems encountered in distributing goods and services from a marketing-management approach with emphasis on the role of the consumer and the social responsibility of the marketer. (*)

MKTG 540  Marketing Management  3(3-0)  

Emphasizes an understanding of market behavior, coordination and implementation of the marketing mix with other managerial decisions, and the integration of theory through use of cases. Prerequisite: Admission to MBA or permission of MBA Director. (*)

MKTG 561  Advertising and Promotion Research  3(3-0)  

Advertising and Promotion research examines the effectiveness of alternative creative and channel strategies. Corequisite: MKTG 540. (S)

MKTG 575  International Marketing  3(3-0)  

An advanced analysis of marketing opportunities and challenges in the global environment and the evaluation and formulation of strategies of firms operating and expanding internationally. Prerequisite: MKTG 540. (F, S, SS)

MKTG 591  Special Topics  3(3-0)  

Special Topics. (*) Repeatable (6).

MKTG 595  Independent Study  (1-3 V)  

Individual study of a subject determined by the instructor and student with permission of the director. Prerequisite: Admission to MBA or permission of MBA Director. (F, S, SS) Repeatable (6).