Marketing (MKTG)

MKTG 201  Introduction to Marketing  3(3-0)  

As Needed.
Survey of marketing. Topics include: what is marketing, the effects of environment on marketing, segmenting markets and targeting customers, forces that shape purchasing behavior, the importance of research in marketing.
Prerequisite: None.
Corequisite: None.
Registration Information: None.

MKTG 291  Special Topics  3(3-0)  

As Needed.
Special Topics.
Prerequisite: None.
Corequisite: None.
Registration Information: None.

MKTG 340  Principles of Marketing  3(3-0)  

Fall, Spring.
Analytical survey of problems encountered in distributing goods and services from a marketing-management approach with emphasis on the role of the consumer and the social responsibility of the marketer.
Prerequisite: None.
Corequisite: None.
Registration Information: None.

MKTG 341  Sales Force Management  3(3-0)  

As Needed.
Managing a sales force including recruiting, selection, training, compensation, supervision, stimulation & sales planning. Computer simulation used to do forecasting, budgeting, territory allocation, sales analysis & control.
Prerequisite: MKTG 340.
Corequisite: None.
Registration Information: None.

MKTG 342  Promotional Strategy  3(3-0)  

As Needed.
Principles, concepts and problems involved in development and management of advertising, personal selling, public relations and sales promotion programs, activities in the global economy.
Prerequisite: MKTG 340.
Corequisite: None.
Registration Information: None.

MKTG 345  Retail Management  3(3-0)  

As Needed.
Issues in buying, maintaining inventory, displaying, designing store layouts, promoting, providing services and general merchandising of products for improving retail profitability.
Prerequisite: MKTG 340.
Corequisite: None.
Registration Information: None.

MKTG 348  Consumer Behavior  3(3-0)  

As Needed.
Survey of contributions of behavioral sciences to understanding and prediction of consumer behavior in the decision-making process.
Prerequisite: MKTG 340.
Corequisite: None.
Registration Information: None.

MKTG 388  Sports Industry Marketing  3(3-0)  

Fall.
Introduce the various aspects of sports marketing, concentrating on the basic principles of sales, sponsorship, fan development, promotion, advertising and merchandising.
Prerequisite: MKTG 340.
Corequisite: None.
Registration Information: Repeatable (99).

MKTG 410  Social Media and E-Marketing  3(3-0)  

As Needed.
Detailed consideration of social media platforms and electronic marketing strategies. Planning executing, and monitoring online campaigns executed. Electronic Marketing theory discussed.
Prerequisite: MKTG 340.
Corequisite: None.
Registration Information: None.

MKTG 440  Marketing Research  3(3-0)  

As Needed.
Fundamental techniques. Practical experience in research methodology: planning an investigation, questionnaires, sampling, interpretation of results, report preparation.
Prerequisite: BSAD 265 and MKTG 340.
Corequisite: None.
Registration Information: None.

MKTG 441  Marketing Strategies  3(3-0)  

As Needed.
Detailed consideration of process of formulating and implementing strategies in marketing. Major emphasis on markets, channels of distribution, and product analysis.
Prerequisite: BSAD 360 and MKTG 340.
Corequisite: None.
Registration Information: None.

MKTG 475  International Marketing  3(3-0)  

As Needed.
Effects of culture, political and legal structures on marketing. Planning for international products, services, promotion, pricing, distribution and impact of trade groups.
Prerequisite: MKTG 340.
Corequisite: None.
Registration Information: None.

MKTG 490  Special Projects  (1-6 V)  

As Needed.
Special Projects.
Prerequisite: MKTG 340.
Corequisite: None.
Registration Information: Permission of instructor. Repeatable (6).

MKTG 491  Special Topics  (1-3 V)  

As Needed.
Special Topics.
Prerequisite: MKTG 340.
Corequisite: None.
Registration Information: Permission of instructor. Repeatable (6).

MKTG 495  Independent Study  (1-3 V)  

As Needed.
Independent Study.
Prerequisite: MKTG 340.
Corequisite: None.
Registration Information: Permission of instructor. Repeatable (6).

MKTG 498  Internship  (1-6 V)  

As Needed.
Supervised field work in selected business, social and governmental organizations; supplemented by written reports.
Prerequisite: MKTG 340.
Corequisite: None.
Registration Information: Junior or senior standing. Must be HSB major. Permission of internship coordinator. Repeatable (6).

MKTG 501  Fundamentals of Marketing  1.5(1.5-0)  

As Needed.
This class prepares students in the conception, promotion, pricing and distribution of ideas, goods, and services from a marketing perspective.
Prerequisite: None.
Corequisite: None.
Registration Information: Admission to MBA. Permission of MBA Director.

MKTG 505  Principles of Marketing  3(3-0)  

As Needed.
Analytical survey of problems encountered in distributing goods and services from a marketing-management approach with emphasis on the role of the consumer and the social responsibility of the marketer.
Prerequisite: None.
Corequisite: None.
Registration Information: Admission to MBA. Permission of MBA Director.

MKTG 540  Marketing Management  3(3-0)  

Fall, Spring, Summer.
Emphasizes an understanding of market behavior, coordination and implementation of the marketing mix with other managerial decisions, and the integration of theory through use of cases.
Prerequisite: MKTG 340.
Corequisite: None.
Registration Information: Admission to MBA. Permission of MBA Director.

MKTG 561  Advertising & Promotion Research  3(3-0)  

As Needed.
Advertising and Promotion research examines the effectiveness of alternative creative and channel strategies.
Prerequisite: MKTG 340.
Corequisite: MKTG 540.
Registration Information: Admission to MBA. Permission of MBA Director.

MKTG 575  International Marketing  3(3-0)  

As Needed.
An advanced analysis of marketing opportunities and challenges in the global environment and the evaluation and formulation of strategies of firms operating and expanding internationally.
Prerequisite: MKTG 340.
Corequisite: MKTG 540.
Registration Information: Admission to MBA. Permission of MBA Director.

MKTG 591  Special Topics  3(3-0)  

As Needed.
Special Topics.
Prerequisite: None.
Corequisite: None.
Registration Information: Admission to MBA. Permission of MBA Director. Repeatable (6).

MKTG 595  Independent Study  (1-3 V)  

As Needed.
Individual study of a subject determined by the instructor and student with permission of the director. Prerequisite: Admission to MBA or permission of MBA Director.
Prerequisite: None.
Corequisite: None.
Registration Information: Admission to MBA. Permission of MBA Director. Repeatable (6).