The Media Communication Department supports the mission of the University by offering an applied major that integrates technological innovation with a traditional humanities and social sciences curriculum. Students are prepared for careers in the media and related disciplines while also being given the ethical and aesthetic foundations to make those careers meaningful.
The 50 credit major in Media Communication leads to the degrees of Bachelor of Arts (BA) and Bachelor of Science (BS). Candidates for the Bachelor of Arts degree must satisfy the world language requirement while candidates for the Bachelor of Science degree must complete MATH 156 Introduction to Statistics (3 c.h.). A degree in Media Communication leads to careers in multimedia journalism, reporting and editing for news, features and sports; advertising copywriting, design and sales; broadcasting, digital video and audio production for radio, television, and the Internet; interactive multi-media application for the Internet; and strategic communication for government, non-proﬁt, and business.
An 18 credit core is the foundation of the major with emphasis areas that require 12 additional credit hours, applied coursework that requires 9 additional credit hours, plus 11 credit hours of Art, Research, and Creativity coursework.
The TODAY online news website and magazine are published as laboratory tools of the Media Communication Department to serve the students, faculty and staff of CSU Pueblo in addition to the Pueblo community. Editorial and management positions are awarded each semester after review of all applications from qualified students. The newspaper is funded through advertising revenue. The newspaper’s advisor is a member of the Media Communication faculty. Prerequisites: MC 215: Media Writing & Storytelling and declared major or minor in Media Communication.
KTSC-FM is licensed to CSU Pueblo as an educational radio station by the Federal Communications Commission. Operated by the Media Communication Department, the 8,000-watt station serves the surrounding region. Advanced Media Communication students are involved in daily programming, production, and news. Prerequisites: MC 101: Media & Society and MC 140: Radio Station Operation and declared major or minor in Media Communication.
Media Communication majors have access to Rocky Mountain Public Media. This opportunity provides laboratory training for our digital media students. Prerequisites: MC 101 Media and Society (3 c.h.) and MC 245 Fundamentals of Audio and Video Production (3 c.h.) and declared major or minor in Media Communication.
The mission of the Media Communication Department is to offer a pragmatic and professionally oriented program designed to prepare majors for successful careers in the media and related areas and to prepare students for graduate study.
- Offer a marketable and professionally credible program.
- Provide a comprehensive foundation of media-oriented theory and practice.
- Emphasize writing as strategic and professional communication.
- Emphasize personal ethics and professional ethics codes.
- Ensure curriculum meets standards of the professions represented.
- Provide a student-centered experience for learning and advising.
- Create a proactive student-faculty advising experience.
- Create a collaborative department culture.
- Recognize student accomplishments and outstanding performance.
- Create an applied learning environment with cutting-edge technology.
- Provide media laboratory opportunities for all Media Communication majors.
- Offer a full range of internships at the junior and senior level.
- Provide technology for pedagogical and professional purposes.
- Create course content that is interactive, applied, and project-oriented.
- Maintain a reputation for excellence.
- Maintain alumni relationships through an online database, guest speakers, and professional networking.
- Conduct graduating senior surveys every semester and alum surveys every five years.
- Serve as mentors and role models for current students and alumni.
- Media Communication, Bachelor of Arts: Digital Media Emphasis
- Media Communication, Bachelor of Arts: Multimedia Journalism Emphasis
- Media Communication, Bachelor of Arts: Strategic Communication Emphasis
- Media Communication, Bachelor of Science: Digital Media Emphasis
- Media Communication, Bachelor of Science: Multimedia Journalism Emphasis
- Media Communication, Bachelor of Science: Strategic Communication Emphasis
- Media Communication, Minor
Media Communication (MC)
Survey course that examines the historical, sociological, economic, technological, and ethical foundations of mediated communication from a social scientific perspective. (F, S, SS) (Gen Ed: SS, GT-SS3)
An introduction to radio station operation. Students gain practical experience operating KTSC 89.5, Colorado State University-Pueblo's 8,000 watt radio station. Prerequisite: MC 101. (F, S)
Introduction to publishing and design principles on a desktop computing environment, preparing students for publication design and editing careers. (F, S, SS)
Instruction in fundamental and ethical principles of storytelling and writing across media communication platforms including journalism, strategic communication, broadcasting and digital design/production. Prerequisite: MC 101 (F,S)
Preparation of copy for radio/television news reports, interviews and commentary. (AN)
Introduction to the creation and design of WWW pages, software applications, protocols and standards for implementing and managing WWW sites. (F, S, SS)
Techniques, styles, formats, treatments, outlines, and scenarios for script forms used in the electronic media are covered with emphasis upon preparing scripts for production. (S)
The historical and cultural implications of the mass media's portrayal of women and the extent of their media participation from colonial to contemporary times. (AN)
Concepts, skills, and technology needed for recording and production of digital audio and video communication. Prerequisite: MC 101 (F,S,SS,E,O)
Study and practical application of sports writing and statistics; emphasis on press box experience at intercollegiate athletic events. Prerequisite: MC 201. (AN)
Study of editorial page management and policy, with emphasis on preparation of editorials, columns and critical reviews. Prerequisite: MC 201. (AN)
Copy writing essentials and formats for print, broadcast and direct mail advertising. Emphasis on developing writing techniques for practical application in both retail and product advertising. Prerequisite: MC 210 and MC 211. (F)
Course covers the principles and practices, skills, and ethics of preparing editorials, personal columns, critical reviews, and letters to the editor. Prerequisite: MC 215 (S)
Course covers the principles and practices, skills and ethics of preparing editorials, personal columns, critical reviews, and letters to the editor. Prerequisite: MC 215 (F)
Instruction in editing across media communication platforms, including copy editing, headline writing and utilizing infographics to supplement the presentation of facts. Prerequisite: MC 215 (S)
Seminar emphasizing tactics and strategies of advertising planning, utilizing media techniques, marketing posture and creative media buying. Prerequisite: MC 215 (S)
A review of electronic media regulation (broadcast, cable, satellite, and new media) ?Çô emphasis on the Code of Federal Regulations: Telecommunication Broadcast Rules 47 CRF Parts 0-19 & 70-79. Prerequisite: MC 215 (F)
This course focuses on corporate crisis and issues management. Emphasis is placed on practical application of crisis communications theory and real-life case studies. Prerequisite: MC 215 (S)
A discussion course which examines gender roles in theatrical and documentary film while considering the perspective of producers, actors and spectators and salient film theories. Prerequisite: Upper division standing in MC or Women's Studies. (AN)
Study and implementation of advanced concepts in web design focused on a client-based curriculum that includes graphic design, usability and accessibility, design and architecture. Prerequisites: MC 232 or permission of instructor. (F,S,SS,E,O,AN)
A survey of the history, background, influence, work, and music of U2, coupled with the opportunity to examine the band's mediated communication efforts and creativity. Prerequisite: MC 101 (S)
This course presents an overview of interactive media systems and issues related to interactive media production and consumption. Prerequisite: MC 215 (S)
This course is a discussion of major stakeholders and global activities involved in trans-border communication. This class also provides an introduction to communication between people from different cultures. Prerequisite: MC 215 (SS)
Advanced laboratory courses for media that include the TODAY online and print news operation, advertising, KTSC-FM radio, and KTSC-RMPBS television production. Prerequisite: MC major or minor and junior or senior standing, or permission of instructor. (F, S, SS) Repeatable (9).
A seminar course using cooperative teaching that integrates theory and practice to examine the basic elements of nonprofit organizations from economic, political, and social perspectives. Prerequisite: Sophomore standing. (S)
Ethical and legal factors of mass communications related to the structure and substance of laws at federal, state and local levels, including freedoms, restraints and contemporary issues. Prerequisite: Junior or senior standing. (F, S)
Application of information theories to mass communication problems. Nature of the communication process in groups and between mass media and audiences. Contribution of theoretical concepts to solving specific problems. Prerequisite: Senior standing or permission of instructor. (AN)
A specialized course in persuasive writing techniques in different formats. Emphasis is on print and electronic news releases, public service announcements, brochures, news-letters, speeches, and proclamations. Prerequisite: MC 215 (F)
Research methods to define and describe various publics contained within the mass audience. Emphasis on sampling, survey methods, data collection and analysis. Prerequisite: MC 215 (F,S,SS,E,O,AN)
The course examines the organization, structure, components and preparation of an integrated communication campaign focusing on advertising, public relations, sales promotion and direct response. Prerequisite: MC 215 (F)
Advanced production course about non-fiction formats. The course combines theory, history, and production aesthetics specific to television documentary with opportunity to produce a TV documentary. Prerequisite: MC 245. (AN)
Instruction in reporting on public affairs issues utilizing data journalism and ethical journalistic practices. Prerequisite: MC 305 (S)
Individualized instruction within a special interest area, under supervision of a member of the department. Prerequisite: Junior or senior standing, or permission of instructor. (F, S, SS) Repeatable (6).
Special Topics. Prerequisite: Junior or senior standing, or permission of instructor. (F, S, SS) Repeatable (99).
Seminar devoted to special problems in mass media; emphasis on interrelationships of media, understanding media, and the role of criticism. Prerequisite: Senior standing. (F,S)
A semester-long internship. Student performs the professional duties required by the cooperating commercial mass medium, business or public service agency. Prerequisite: Junior or senior standing and minimum of 30 hours in major, or permission of program chair and 3.0 major GPA. (F, S, SS) Repeatable (9).
Independent Study. Prerequisite: Junior or senior standing, or permission of instructor. (F, S, SS) Repeatable (6).
Special Topics. Prerequisite: Graduate standing. (AN)