Media & Entertainment: Multimedia Journalism & Storytelling Concentration, Bachelor of Science
The Media & Entertainment department supports the mission of the University by offering an applied major that integrates technological innovation with a traditional humanities and social sciences curriculum. Students are prepared for careers in media, entertainment, and related disciplines while also being given the ethical and aesthetic foundations to make those careers meaningful.
The 85 credit major in Media & Entertainment leads to a Bachelor of Science (BS) degree in one of five concentrations:
- Multimedia Journalism & Storytelling*
- Sports and Esports Media*
- Strategic Communication
- Media & Entertainment Production*
- Media, Entertainment, & Arts Management
*Students who major in these concentrations are not required to pursue a minor, however, it is recommended that each student discuss their career goals with their major advisor.
A degree in Media & Entertainment leads to careers in multimedia journalism, reporting and editing for news, feature writing, sports writing, sports production (including esports), advertising, public relations, crisis and image management, strategic communication, social media marketing, media design and sales, broadcasting and streaming, film and video production, post-production, documentary production, sound production, radio and podcasting, live entertainment, interactive media, virtual/augmented/mixed reality production, media and entertainment management, artist management, venue and facility operations, and more. Through our program, course, and practicum offerings, students are encouraged to explore entrepreneurial opportunities as part of their creative identity.
The Media & Entertainment department supports the mission of the University by offering an applied major that integrates technological innovation with a traditional humanities and social sciences curriculum. Students are prepared for careers in media, entertainment, and related disciplines while also being given the ethical and aesthetic foundations to make those careers meaningful.
The 18-hour Media & Entertainment minor is designed to compliment any major by preparing students for careers in a world that relies on media to communicate. Students choose 6 hours of Media & Entertainment courses in addition to the required 12 hours of foundation production and writing courses essential to media and entertainment professionals (writing, audio, video, and art & design).
Program Goals
- Offer a marketable and professionally credible program.
- Provide a comprehensive foundation of media and entertainment theory and practice.
- Emphasize writing and multimedia production as strategic and professional communication.
- Emphasize personal ethics and professional ethics codes.
- Ensure curriculum meets standards of the professions represented.
- Provide a student-centered experience for learning and advising
- Create a proactive student-faculty advising experience.
- Create a collaborative department culture.
- Recognize student accomplishments and outstanding performance.
- Create an applied learning environment with cutting-edge technology.
- Provide practical opportunities for all Media & Entertainment majors.
- Offer a full range of internships at the junior and senior level.
- Provide technology for pedagogical and professional purposes.
- Create experiential courses that are interactive, applied, and project- oriented.
- Maintain a reputation for excellence.
- Maintain alumni relationships through an online database, guest speakers, active program advisory board, and professional networking.
- Conduct graduating senior surveys every semester and alum surveys every five years.
- Serve as mentors and role models for current students and alumni.
Student Learning Outcomes
Based on Department Goal 1: Offer a marketable and professionally credible program:
- Students will display critical thinking skills, conveying complex ideas related to current issues and ethical expectations of mass media, entertainment, and related disciplines.
- Students will communicate with clarity and organization utilizing the proper format, writing mechanics, and audience focus, in a manner that is professionally competitive for an entry-level position in the discipline.
- Students will demonstrate technological expertise related to the specific concentration area that is professionally competitive for an entry-level position in their discipline.
- Students will demonstrate command of subject, organization of thoughts, and skill at communication in front of an audience.
Outcomes Assessment Activities
Student success is measured through a variety of methods that include classroom writing and projects, portfolios of student work, practicum and professional internship evaluations, exit interviews, student employment upon graduation, course and progress reviews, and alumni feedback. Students will take part in a minimum of two formal assessment processes during their undergraduate career. The first assessment is through ARC 310, Critical Fundamental Skills Review, which is taken in the second semester of the student’s sophomore year or first semester of their junior year. The second assessment occurs from ME 499, Senior Capstone Seminar and ARC 410, Senior Capstone Presentation. For both reviews, students create and present an academic portfolio of all salient work or projects completed. Department faculty review and evaluate a selection of portfolios to assess student learning.
The Media & Entertainment Department requires that the Critical Fundamental Skills Review demonstrate proficiency in the foundation courses to ensure success in advanced courses. Seniors will present a portfolio that demonstrates a pattern of sustained academic growth and development appropriate to the student's concentration area within the Media & Entertainment program. The portfolio should reflect the quality and level of professional, creative, and intellectual work undertaken by the student while in the department, relative to the qualitative, quantitative, ethical, legal, technological, and aesthetic dimensions of the field. The appropriateness of the content is dictated by the student's concentration area and is prescribed by the individual's advisor.
Specific Program Requirements
Specific General Education Requirements
University General Education requirements for this concentration require 35 credits to be earned, including one Humanities course that must be CID 103; MAE 101 cannot count towards the Social Science General Education requirement.
Specific Core Requirements
| Course | Title | Credits |
|---|---|---|
| MAE 100 | College & Career Success (GT-SS3) | 1 |
| MAE 101 | Media & Society (GT-SS3) Cannot count for both social science and program requirement. | 3 |
| MAE 220 | Professional Media Writing | 3 |
| MAE 230 | Sound, Radio, & Podcasting Essentials | 3 |
| MAE 240 | Film & Video Essentials | 3 |
| MAE 250 | Media Design Essentials | 3 |
| MAE 370 | Social Media & Online Strategies | 3 |
| or MAE 351 | Web Design & Development | |
| MAE 401 | Law, Ethics, & Regulation of Media | 3 |
| or MAE 480 | Copyright, Licensing, & Publishing | |
| MAE 492 | Capstone: Research & Proposal | 2 |
| MAE 499 | Capstone: Production & Delivery | 2 |
| Applied Interdisciplinary Requirement Choose from the following or other approved course. Courses must have a minimum of two different prefixes. | 6 | |
| Integrated Studies | 3 | |
| ARC: Design Frameworks | 3 | |
| Drawing I: Observational Drawing | 3 | |
| Photography: Expressive Composition | 3 | |
| Ceramics I | 3 | |
| Ballet Folklorico | 3 | |
| Introduction to Creative Writing (GT-AH1) | 3 | |
| Introduction to Literature (GT-AH2) | 3 | |
| Music Fundamentals & Foundations | 3 | |
| Piano Class for Non-Majors | 1 | |
| Guitar Class | 1 | |
| Concert Choir | 0.5-1 | |
1-2 | ||
| Diversity & Cultural Course Choose from the following 3 or other approved Diversity & Cultural Course | 3 | |
| Hispanic, Chicanx, & Indigenous Media | 3 | |
| Women & Media | 3 | |
| Gender & Film | 3 | |
| Gender & Communication | 3 | |
| Practicum ARC 219 (0 credit hours) must be taken in any semester in which a student enrolls in Practicum. | 6 | |
| Practicum: Journalism & Print Publications | 1 | |
| Practicum: Sound, Radio, & Podcasting | 1 | |
| Practicum: Film, Video, & Television | 1 | |
| Practicum: Media Design & Advertising | 1 | |
| Advanced Practicum: Journalism & Print Publication | 2 | |
| Advanced Practicum: Sound, Radio, & Podcasting | 2 | |
| Advanced Practicum: Film, Video, & Television | 2 | |
| Advanced Practicum: Media Design & Advertising | 2 | |
| Elective | 3 | |
| Must be upper-division MAE Business/Theory/History course in consultation with advisor. | ||
| Total Credits | 44 | |
Specific Concentration Requirements
| Course | Title | Credits |
|---|---|---|
| MAE 320 | Reporting & Copy Writing | 3 |
| MAE 321 | Data Journalism & Visualization | 3 |
| MAE 322 | Photojournalism | 3 |
| or MAE 355 | Commercial & Creative Imaging | |
| MAE 420 | Advanced Reporting | 3 |
| Specialty Reporting/Writing/Production Elective In consultation with advisor. | 3 | |
| Advanced Design Course In consultation with advisor. | 3 | |
| Media Design & Layout | 3 | |
| Commercial & Creative Imaging | 3 | |
| Digital Media Illustration | 3 | |
| Open electives | 23 | |
| Total Credits | 41 | |
Specific Graduation Requirements
Majors are required to complete a 62 credit hour curriculum which includes:
· 38 credit hours of fundamental core classes
· 18 credit hours in concentration area
· 6 credit hours of practicum coursework
· Students may not use the same credits to satisfy requirements for both major and minor degrees/certificates, or use credits taken to satisfy general education requirements.
Majors who concentrate in Media, Entertainment, & Arts Management must complete the Foundations of Business Certificate (16 c.h.) from the Hassan School of Business or an advisor-approved minor.
Majors with concentrations in Multimedia Journalism & Storytelling, Sports and Esports Media, Strategic Communication, and Media & Entertainment Production are not required to complete a certificate or minor, however, additional university electives will be required to complete the 120 credit hour requirement.
Successful Media & Entertainment majors will demonstrate sufficient knowledge, comprehension, and analytical skills by the ability to evaluate specific communication events and/or needs in the proper context of their concentration area.
Consistent with general CSU Pueblo policy, no student enrolled in MAE courses may accumulate unexcused absences, or arrive late for scheduled classes without faculty consultation.
The Media & Entertainment department believes that grades are valid indicators of student performance. Students’ GPAs in the major or minor will be used by concentration area advisors for both formative and summary evaluations of majors and minors.
While it is necessary for Media & Entertainment majors and minors to meet the minimum GPA standards set by the University, it is expected that graduates will exceed these standards.
MAE 101 MEDIA & SOCIETY (3.0 c.h.), does not fulfill a social science general education requirement for Media & Entertainment majors.