- Majors are required to complete a 42 credit curriculum which includes:
- 18 credit Core
- 15 credit Emphasis area
- 9 credits of Applied coursework
- Successful Mass Communications majors will demonstrate sufficient knowledge, comprehension and analytical skills by the ability to evaluate specific communication events in the proper context of their emphasis area.
- Students majoring in Mass Communications must achieve a C grade or better in all MCCNM courses, both required and elective, to be eligible for graduation. Students who earn below a C in MCCNM courses will be required to repeat them to achieve the 2.0 requirement for graduation in the major.
- Each faculty member will keep, in the department’s central file, a set of course outlines or syllabi that list the objectives and skills achieved during the term. This central pool of materials describes the detailed expectations and accountability elements for the MCCNM major on a course-by-course basis.
- Consistent with general CSU-Pueblo policy, no student enrolled in MCCNM courses may accumulate unexcused absences, or arrive late for scheduled classes without faculty consultation.
- The Mass Communications department believes that grades are valid quantitative indicators of student performance. Students’ GPAs in the major or minor will be used by emphasis area advisers for both formative and summary evaluations of majors and minors.
- While it is necessary for Mass Communications majors and minors to meet the minimum GPA standards set by the department and the University, it is expected that graduates will exceed these standards.
- MCCNM 101 Media and Society (3 c.h.), does not fulfill a social science general education requirement for Mass Communications majors.
The Mass Communications and Center for New Media Major
Specific Requirements for the Major Core
|MCCNM 101||Media and Society||3|
|MCCNM 201||Introduction to Journalism||3|
|MCCNM 210||Intro to Integrated Communication||3|
|MCCNM 220||Introduction to Electronic Media||3|
|MCCNM 411||Media Law and Ethics||3|
Specific Requirements for the Emphasis in Integrated Communication
|MCCNM 302||Advertising Copywriting||3|
|MCCNM 321||Public Relations Case Problems||3|
|MCCNM 422||Writing for Public Relations||3|
|MCCNM 425||Audience Research Methodology||3|
|MCCNM 430||Integrated Communications Campaigns||3|
|Select 9 credits||9|
MCCNM Applied Electives
|MCCNM 211||Digital Publishing||3|
|MCCNM 222||Broadcast News Writing||3|
|MCCNM 232||Website Design||3|
|MCCNM 233||Script Writing||3|
|MCCNM 245||Digital Media Production||3|
|MCCNM 246||Advanced Digital Media Production||3|
|MCCNM 260||Digital Imaging||4|
|MCCNM 282||Digital Media Post Production||3|
|MCCNM 317||Advertising Strategy||3|
|MCCNM 350||Advanced Media Lab||2-3|
|MCCNM 432||Video Documentary||3|
|MCCNM 494||Field Experience (credits vary)||3-9|
Note: Prerequisites may exist with some courses and Media Lab is required of all majors.
The thrust of the Mass Communications Department and Center for New Media is pragmatic; therefore, all majors must enroll in a minimum of one 2 or 3 credit lab. Faculty have discretion in curriculum, programming and enrollment of all media labs.
- TODAY online newspaper and print magazine (print and online editorial, photography, audio/video, advertising)
- KTSC-FM on-campus radio station (studio and field production, programming, promotion, talent)
- KTSC-TV/RMPBS on-campus television station (studio production)
Students may earn a maximum of 9 credits in media labs.
Students desiring internships must have a 3.0 grade point average in their Mass Communications courses. Internships are not required, are most often reserved for majors, and are at the discretion of the faculty adviser. Students may earn a maximum of 9 hours of internship credit.
The general education requirement for graduation includes a total of 35 semester credits in two categories: Skills Component and Knowledge Component. Please see the General Education Requirement section under Academic Policies for more information.
Student Learning Outcomes
(Based on Department Goal 1: Offer a marketable and professionally credible program.)
- Students will display critical thinking skills, conveying complex ideas related to current issues and ethical expectations of mass media and related disciplines.
- Students will write with clarity and organization utilizing the proper format, writing mechanics and audience focus, in a manner that is professionally competitive for an entry-level position in the discipline.
- Students will demonstrate technological expertise related to the specific emphasis area that is professionally competitive for an entry-level position in their discipline.
- Students will demonstrate command of subject, organization of thoughts, and skill at interpersonal communication in front of an audience.
Outcomes Assessment Activities
Student success is measured through a variety of methods that include classroom writing samples, portfolios of student work, professional internship evaluations, exit interviews, student employment upon graduation, and alumni feedback.
Each graduating senior creates an academic portfolio of all salient work or projects completed while in the department. Department faculty review and evaluate a selection of portfolios to assess student learning.
The Mass Communications Department and Center for New Media requires that the academic portfolio demonstrate a pattern of sustained academic growth and development of the major and minor, appropriate to the student's emphasis area.
The academic portfolio should reflect the quality and level of intellectual and scholarly work undertaken by the student while in the department, relative to the qualitative, quantitative, ethical, legal and aesthetic dimensions of the field. The appropriateness of the content is dictated by the student's emphasis area and is prescribed by the individual's adviser.