Department Chair: Sam Lovato
Department Chair: Sam Lovato
Faculty: Cowden, Ebersole, Gula, Viall
Station Manager: Jenna Mangino
The Mass Communications Department and Center for New Media supports the mission of the University by offering an applied major that integrates technological innovation with a traditional humanities and social sciences curriculum. Students are prepared for careers in the media and related disciplines while also being given the ethical and aesthetic foundations to make those careers meaningful.
The 42 credit major in Mass Communications leads to the degrees of Bachelor of Arts (BA) and Bachelor of Science (BS). Candidates for the Bachelor of Arts degree must satisfy the world language requirement while candidates for the Bachelor of Science degree must complete MATH 156 Introduction to Statistics (3 c.h.). A degree in Mass Communications leads to careers in print and online journalism reporting and editing for news, features and sports; advertising copywriting, design and sales; digital video and audio production for radio, television, and the Internet; interactive multi-media application for the Internet; and strategic public relations for government, nonprofits, and business.
An 18 credit core is the foundation of the major with emphasis areas that require 15 additional credit hours and applied coursework that requires 9 additional credit hours.
The TODAY online news website and magazine are published as laboratory tools of the Mass Communications Department to serve the students, faculty and staff of CSU-Pueblo in addition to the Pueblo community. Editorial and management positions are awarded each semester after review of all applications from qualified students. The newspaper is funded through advertising revenue. The newspaper’s adviser is a member of the Mass Communications faculty. Prerequisites: MCCNM 201 Introduction to Journalism (3 c.h.) and declared major or minor in Mass Communications.
KTSC-FM is licensed to CSU-Pueblo as an educational radio station by the Federal Communications Commission. Operated by the Mass Communications Department, the 8,000-watt station serves the surrounding region. Advanced Mass Communications students are involved in daily programming, production, and news. Prerequisites: MCCNM 101 Media and Society (3 c.h.) and MCCNM 140 Radio Station Operation (1 c.h.) and declared major or minor in Mass Communications.
KTSC-TV, a full-power television station affiliated with Rocky Mountain Public Broadcasting and CPB, provides laboratory training and on-campus opportunities for television students in the KTSC Studio. Prerequisites: MCCNM 101 Media and Society (3 c.h.) and MCCNM 245 Digital Media Production (3 c.h.) and declared major or minor in Mass Communications.
The mission of the Mass Communications Department and Center for New Media is to offer a pragmatic and professionally oriented program designed to prepare majors for successful careers in the media and related areas and to prepare students for graduate study.
- Offer a marketable and professionally credible program.
- Provide a comprehensive foundation of media-oriented theory and practice.
- Emphasize writing as strategic and professional communication.
- Emphasize personal ethics and professional ethics codes.
- Ensure curriculum meets standards of the professions represented.
- Provide a student-centered experience for learning and advising.
- Create a proactive student-faculty advising experience.
- Create a collaborative department culture.
- Recognize student accomplishments and outstanding performance.
- Create an applied learning environment with cutting-edge technology.
- Provide media laboratory opportunities for all Mass Communication majors.
- Offer a full range of internships at the junior and senior level.
- Provide technology for pedagogical and professional purposes.
- Create course content that is interactive, applied, and project-oriented.
- Maintain a reputation for excellence.
- Maintain alumni relationships through an online database, guest speakers, and professional networking.
- Conduct graduating senior surveys every semester and alum surveys every five years.
- Serve as mentors and role models for current students and alumni.
- Mass Communications and Center for New Media, Bachelor of Arts: Electronic Media Emphasis
- Mass Communications and Center for New Media, Bachelor of Arts: Integrated Communication Emphasis
- Mass Communications and Center for New Media, Bachelor of Arts: Journalism Emphasis
- Mass Communications and Center for New Media, Bachelor of Science: Electronic Media Emphasis
- Mass Communications and Center for New Media, Bachelor of Science: Integrated Communication Emphasis
- Mass Communications and Center for New Media, Bachelor of Science: Journalism Emphasis
- Mass Communications and Center for New Media, Minor
Mass Communications and Center for New Media (MCCNM)
Survey course that examines the historical, sociological, economic, technological, and ethical foundations of mediated communication from a social scientific perspective. (F, S, SS) (Gen Ed: SS, GT-SS3)
An introduction to radio station operation. Students gain practical experience operating KTSC 89.5, Colorado State University-Pueblo's 8,000 watt radio station. Prerequisite: MCCNM 101. (F, S)
Fundamental principles of Integrated Marketing Communication, including advertising, public relations, sales promotion, and direct response, as applied to non-profit, government, and for profit organizations. Prerequisite: MCCNM 101. (F, S, SS)
Introduction to publishing and design principles on a desktop computing environment, preparing students for publication design and editing careers. (F, S, SS)
The course focuses upon the history, background, and technologies of the electronic media. Prerequisite: MCCNM 101. (F, S)
Preparation of copy for radio/television news reports, interviews and commentary. (*)
Introduction to the creation and design of WWW pages, software applications, protocols and standards for implementing and managing WWW sites. (F, S, SS)
Techniques, styles, formats, treatments, outlines, and scenarios for script forms used in the electronic media are covered with emphasis upon preparing scripts for production. (S)
The historical and cultural implications of the mass media's portrayal of women and the extent of their media participation from colonial to contemporary times. (*)
Concepts, skills and technology needed for recording and production of digital audio and video communication. Prerequisite: MCCNM 101. (F, S)
The theory and practice of location digital video production using the single-camera approach to news and other non-fiction formats. Prerequisite: MCCNM 245. (*)
A course in applied digital imaging for mass communications print and web publications. Emphasis is on digital image acquisition, enhancement and creative application using computer software. (SS)
The theory and practice of digital post production using nonlinear editing. Students will use their production skills in a variety of community based projects. Prerequisite: MCCNM 245. (*)
Study of editorial page management and policy, with emphasis on preparation of editorials, columns and critical reviews. Prerequisite: MCCNM 201. (*)
Course covers the principles and practices, skills and ethics of professional general assignment news reporting and feature writing, including in-depth interviewing. Prerequisite: MCCNM 201. (S)
Seminar emphasizing tactics and strategies of advertising planning, utilizing media techniques, marketing posture and creative media buying. Prerequisite: MCCNM 210. (*)
Emphasis on analyzing public relations scenarios involving non-profit, private sector and government organizations and their impact on such publics as employees, consumers, voters, and volunteers. Prerequisite: MCCNM 210. (F)
A discussion course which examines gender roles in theatrical and documentary film while considering the perspective of producers, actors and spectators and salient film theories. Prerequisite: Upper division standing in MCCNM or Women's Studies. (*)
A survey of the history, background, influence, work, and music of U2, coupled with the opportunity to examine the band's mediated communication efforts and creativity. Prerequisite: MCCNM 101. (S)
An overview of interactive media systems and the computer applications used to create interactive media content. Prerequisite: MCCNM 101. (F)
A discussion of the cross border flow of information and cultural products, emphasis placed on major movements, investors, and global activities involved in international communication. Prerequisite: MCCNM 220. (F)
Advanced laboratory courses for media that include the TODAY online and print news operation, advertising, KTSC-FM radio, and KTSC-RMPBS television production. Prerequisite: MCCNM major or minor and junior or senior standing, or permission of instructor. (F, S, SS) Repeatable (9).
A seminar course using cooperative teaching that integrates theory and practice to examine the basic elements of nonprofit organizations from economic, political, and social perspectives. Prerequisite: Sophomore standing. (S)
Practical course in pictorial reporting; emphasis on spot news feature, picture stories and photographic essays. Prerequisite: MCCNM 260 or permission of instructor. (*)
Ethical and legal factors of mass communications related to the structure and substance of laws at federal, state and local levels, including freedoms, restraints and contemporary issues. Prerequisite: Junior or senior standing. (F, S)
Application of information theories to mass communication problems. Nature of the communication process in groups and between mass media and audiences. Contribution of theoretical concepts to solving specific problems. Prerequisite: Senior standing or permission of instructor. (*)
Research methods to define and describe various publics contained within the mass audience. Emphasis on sampling, survey methods, data collection and analysis. (F, S)
Advanced production course about non-fiction formats. The course combines theory, history, and production aesthetics specific to television documentary with opportunity to produce a TV documentary. Prerequisite: MCCNM 245. (*)
Instruction and practice in writing nonfiction magazine articles, with emphasis on story research and market selection. Prerequisite: MCCNM 305. (*)
Instruction and practice in reporting important issues in areas such as crime, courts, local and state government. Prerequisite: MCCNM 305. (S)
A specialized integrated communication course to develop deeper understanding of the healthcare industry and how integrated communications helps healthcare organizations achieve their objectives. Prerequisite: MCCNM 210. (S)
Individualized instruction within a special interest area, under supervision of a member of the department. Prerequisite: Junior or senior standing, or permission of instructor. (F, S, SS) Repeatable (6).
Special Topics. Prerequisite: Junior or senior standing, or permission of instructor. (F, S, SS) Repeatable (99).
Seminar devoted to special problems in mass media; emphasis on interrelationships of media, understanding media, and the role of criticism. Prerequisite: Senior standing. (F, S)
A semester-long internship. Student performs the professional duties required by the cooperating commercial mass medium, business or public service agency. Prerequisite: Junior or senior standing and minimum of 30 hours in major, or permission of program chair and 3.0 major GPA. (F, S, SS) Repeatable (9).
Independent Study. Prerequisite: Junior or senior standing, or permission of instructor. (F, S, SS) Repeatable (6).
Special Topics. Prerequisite: Graduate standing. (*)